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Romney Sounds Alarm on Pervasive and Growing Illegal E-Cigarette Market

Urges multi-agency task force to take action to protect American consumers—especially youth

WASHINGTON—In light of the growing illegal e-cigarette market in the United States, U.S. Senator Mitt Romney (R-UT) today urged FDA Commissioner Robert Califf and Attorney General Merrick Garland—heads of the multi-agency task force to combat the illegal distribution and sale of e-cigarettes—to regain control of the e-cigarette marketplace and help curb the rise of youth vaping. Romney called for an effective enforcement strategy to regain control of the marketplace and requested a briefing by the task force on its plans to prevent e-cigarettes from being available in the U.S—especially to minors.

“All flavored e-cigarettes—which are the most popular with youth—are currently illegal, yet they remain easily accessible in gas stations, convenience stores, and other retail outlets across America,” Senator Romney wrote. “Effective enforcement strategy should make broad use of all federal enforcement authorities—including injunctions, import restrictions, no-tobacco-sale orders, civil monetary penalties, and product seizures—with a goal of regaining control over the runaway illegal market and protecting consumers.”

The full text of the letter is below.

Dear Commissioner Califf and Attorney General Garland:

I continue to be concerned by the pervasive and exponential growth of the illegal e-cigarette market in the United States. Last year, more than 98 percent of e-cigarettes marketed and sold in the U.S. were illegal. The Food and Drug Administration (FDA), and Department of Justice (DOJ), together with other agency partners, must ensure that these dangerous and illegal products are not marketed to the American people, particularly to our children and teenagers. As the heads of the newly-announced multi-agency task force to combat the illegal distribution and sale of e-cigarettes, you need to act swiftly to regain control of the e-cigarette marketplace, protect American consumers, and help reverse the alarming trend of youth vaping that threatens to create a new generation of nicotine addiction.

Despite decades of anti-smoking campaigns, young people are becoming addicted to nicotine as a result of an illegal e-cigarette market that is saturated with products designed to appeal to youth. In 2023, 10 percent of middle and high school students, approximately 2.1 million youth, reported using e-cigarettes. Current FDA guidance states that the agency will prioritize enforcement against any unauthorized flavored e-cigarettes and e-cigarettes that are accessible by, or marketed towards, minors. All flavored e-cigarettes—which are the most popular with youth—are currently illegal, yet they remain easily accessible in gas stations, convenience stores, and other retail outlets across America.

The majority of illegal e-cigarettes are manufactured in and imported from China, largely from under-the-radar manufacturers which have altered their practices to skirt existing enforcement mechanisms such as agency review and marketing authorization. Effective enforcement strategy should make broad use of all federal enforcement authorities—including injunctions, import restrictions, no-tobacco-sale orders, civil monetary penalties, and product seizures—with a goal of regaining control over the runaway illegal market and protecting consumers.

It is imperative that the FDA, DOJ, and partner agencies assert consistent, uncompromising enforcement over the e-cigarette marketplace. I request answers to the following questions and a briefing by the task force on its plans to ensure illegal e-cigarettes are not available in the United States, and to prevent e-cigarettes from being marketed or sold to minors, by July 12, 2024:

  1. Given all flavored e-cigarettes are illegal, why are flavored e-cigarettes available for sale in the United States?
    1. What consequences do manufacturers, distributors, and retailers of illegal flavored e-cigarettes currently face, and what more is the task force doing to ensure businesses take these illegal products off their shelves?
  2. What is the criteria for determining when e-cigarettes are accessible by, or marketed towards, minors and therefore become a priority for enforcement?
  3. The DOJ has only sought injunctions against seven manufacturers of illicit e-cigarettes– a far cry from the number of retailers the FDA has identified as selling unauthorized products.
    1. How many cases does the FDA have cases pending with the DOJ?
    2. What criteria does a case have to meet in order for the DOJ to move forward with an injunction or other enforcement measures?
  4. The Tobacco Control Act gives the FDA the authority to charge companies civil monetary penalties for multiple violations of the statute, up to $1.2 million in a single proceeding.
    1. Is the FDA currently pursuing statutory maximum penalties, including issuing multiple penalties for individual product and manufacturer violations?
    2. Is the current statutory maximum penalty sufficient to be an effective enforcement mechanism, particularly with respect to deterring the importation of illicit products from foreign manufacturers?
  5. The majority of illicit e-cigarettes in the U.S. are imported from China, and the CBP is responsible for inspecting imported products.
    1. Why does the multi-agency taskforce, announced on June 10th, not include the CBP?
    2. How is the task force going to address the problem of illegally imported e-cigarettes?
  6. Are additional authorities needed to ensure illegal e-cigarettes are not available in the United States and prevent e-cigarettes from being sold to minors?